{"id":247,"date":"2022-03-25T02:00:12","date_gmt":"2022-03-25T02:00:12","guid":{"rendered":"http:\/\/clovermarketing"},"modified":"2022-06-16T01:05:26","modified_gmt":"2022-06-16T01:05:26","slug":"fmcg-brands-how-technology-transforms-the-asset-management-process","status":"publish","type":"post","link":"https:\/\/mendrhub.com\/fmcg-brands-how-technology-transforms-the-asset-management-process\/","title":{"rendered":"FMCG Brands: How technology transforms the asset management process"},"content":{"rendered":"

The Fast-Moving Consumer Goods (FMCG) industry faces countless challenges due to market volatility, fierce competition, changing costs, new business models, and fast-changing consumer expectations.<\/p>\n

For FMCG brands, a comprehensive POS Trade asset management process can help organisations face these challenges while improving their assets\u2019 utility, maximising brand exposure and successfully managing P&L expenses in the process.<\/p>\n

Asset management platforms are critical for enabling you to run your operations effectively by managing the entire asset lifecycle, from purchasing, branding, warehousing, the setting up phase, pre-delivery checks and logistics to in-field reactive and planned maintenance.<\/p>\n

\u00a0<\/em><\/p>\n

How Is Asset Management Software Beneficial for FMCG Brands?<\/strong><\/h3>\n

Asset management is pivotal for any business that invests time, money, and resources into preserving and presenting its consumer products. Chances are, each moveable point-of-sale asset is critical, with asset downtime leading to loss of product and a major impact on day-to-day business operations and sales.<\/p>\n

Most FMCG industry brands promote their products inside retail stores using assets such as display refrigerators, freezers, food warmers, vending machines and digital signage.<\/p>\n

For example, Red Bull refrigerators are a common sight in retail stores, serving the primary goal of selling their product while promoting their brand to new and existing customers and keeping their product cold for consumers to enjoy.<\/p>\n

Let\u2019s say a refrigeration unit has an issue that needs to be sorted out urgently. You need to quickly locate the faulty equipment, issue a service request, potentially order a replacement part, and remove the bottleneck without affecting the bottom line and the workflow. This is impossible to achieve at scale without a comprehensive asset management system in place.<\/p>\n

Point-of-sale assets must be monitored regularly, as evidenced by three critical factors that impact profitability within the FMCG industry:<\/p>\n